ECOMMERCE DEVELOPMENT

Use the platform for the standard parts. Customize what makes the business different.

I build and improve ecommerce stores across Shopify, WordPress and custom web stacks, with the platform choice based on the catalogue, buying flow, integrations and the way the business actually operates.

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GOOD FIT

For stores that need more than a visual redesign, but do not want custom development where a mature platform already solves the problem well.

Most ecommerce businesses benefit from keeping checkout, orders and catalogue management on proven infrastructure. Custom work is most valuable when it improves the storefront, removes manual operations, connects systems or supports a buying workflow the platform does not handle cleanly.

WHAT I CAN HELP WITH

Focused development around the work that matters.

Shopify builds and extensions

Storefront implementation, theme work, app integration and focused custom functionality without replacing stable Shopify features unnecessarily.

Custom ecommerce

Application-style storefronts, B2B flows, custom pricing, product configuration and buying journeys that do not fit a standard retail checkout.

Integrations

Connect inventory, CRM, payments, shipping, internal tools or other business systems so order and customer data do not depend on manual copying.

Performance and cleanup

Review heavy themes, overlapping apps, scripts, images and custom code when the existing store has become slow or difficult to maintain.

PROCESS

A practical path from problem to working release.

01
Map the catalogue, variants, pricing, checkout flow and the systems that exchange data with the store.
02
Separate standard commerce requirements from the parts that genuinely need custom development.
03
Choose Shopify, WordPress, a headless approach or a custom application based on those constraints.
04
Build the storefront and integrations with conversion, performance and everyday store management in mind.
05
Measure the live experience and simplify apps or custom code that are no longer earning their complexity.

EXPERIENCE

Platform decisions based on the business model, not a preferred stack.

I work across Shopify, WordPress and custom web applications. That makes it easier to keep a standard store on a proven platform when it fits, or move to custom development when pricing, integrations or the buying workflow actually justify it.

See selected work →

Useful context before you build.

START A PROJECT

Not sure whether the store needs a rebuild or a smaller fix?

Send me the current platform, what is limiting the business and any integrations involved. I can help identify whether the problem belongs in the theme, an app, a custom integration or a different architecture.

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